What you see on the ad
- Two names at the top: the brand's Page and the partner's. Tap the partner's and you land on their account.
- Every running ad is public in Meta's Ad Library, with both names on it.
- Meta keeps no record of ads that have stopped, so you only ever see what's running today.
- A creator can also run a brand's offer from their own Page with no label at all, so these counts are the least that's there.
What four brands were running
| Brand | Live Meta ads | Ads with a second name | Different names |
|---|---|---|---|
| Onnit | 191 | 50 | 5 |
| fatty15 | 135 | 34 | 4 |
| MUD\WTR | 119 | 30 | 14 |
| DoNotAge | 39 | 8 | 5 |
Source: Our own count, each brand's whole live Meta ad page, read September 3, 6, 7 and 10, 2026
Three ways to use the second name
- Publishers. All 5 of Onnit's partners were publishers: Everyday Health, Thrillist, Entrepreneur, The Dodo and Reader's Digest. The ones we looked at carried Onnit's own product pictures under the publisher's name.
- A few creators, kept running. fatty15 used just 4 creators. Its ads with Ricki Lake started May 28, 2026 and were still running 102 days later, and Pia Baroncini's had run 76 days.
- Lots of new faces. MUD\WTR ran 30 partnership ads from 14 different people, all videos, and 19 of them had started in the week before we read its page.
How to read a competitor's partnership ads
- Search the brand in Meta's Ad Library and count the ads with a second name on them.
- Note how long each one has run. The start date means running since then, and a brand that keeps an ad running for months is choosing to keep paying for it.
- Check whose names they use: publishers, a few creators, or many.
- Remember what you can't see. A creator ad with one name on it, and anything that already stopped, won't show up.
For TikTok, see what you can and can't see there.