Paid social guides
Short answers to what brands ask us about running creator posts as ads, built from the live Meta ads we read and interviews with the people who run these ads.
What are TikTok Spark Ads?
How TikTok Spark Ads work, why a competitor's Spark Ads don't show up anywhere public, what they did for Liquid I.V., and how TikTok videos get used on Meta.
Read the guideWhat are Meta partnership ads?
What a Meta partnership ad is, and what the live ads of Onnit, fatty15, MUD\WTR and DoNotAge show about whose names brands run and for how long.
Read the guideWhat is influencer whitelisting?
What influencer whitelisting is, why brands run ads from a creator's handle, whose handle to use, how creators get paid for it, and how the ads are set up.
Read the guideGet your free paid social audit
We find the creator posts worth backing, get the rights and access to run them from the creator's account on Meta, TikTok and YouTube, then move your budget to the ones that bring in customers.