Questions brands ask us about paid social
What does a paid social marketing agency do?
It runs a brand's ads on Meta, TikTok and YouTube. We focus on one kind: creator videos run as ads, often from the creator's own handle, with the rights in writing and the budget moved to the ones that sell.
What is influencer whitelisting?
It's when a brand puts its ad money behind a creator's handle, so the ad shows the creator's name and face. The creator gives your ad account access for a set time, and you run their post, or a new video they make, as an ad. More on how brands run it.
What's the difference between Spark Ads and partnership ads?
Spark Ads are TikTok's. You boost a creator's own post with their permission, and the likes and comments stay on their post. Partnership ads are Meta's, on Facebook and Instagram, and show both names on the ad. More on how Spark Ads work and what partnership ads show.
Does the creator need a big following?
No. Ridge's founder has run ads from famous golfers, actors and musicians and from accounts Ridge made itself, and couldn't find a difference that held up. Your budget pays for the reach, so the video matters more than the follower count.
How do creators get paid for whitelisting?
Usually a fee for the video plus access to their handle for a set time. Some brands, like Ketone-IQ, also give the creator a portion of what they spend behind those ads, so the creator wants to keep making them.
Which creator posts should we put money behind?
Start with posts that already did well on their own. True Classic let a post have its viral moment, then put paid behind it about a week later. And don't judge by eye: Grüns put seeding videos its team called the worst it had seen into the ad account, and they became the top performers.
Can we see a competitor's creator ads?
On Meta, yes. Every running ad is public in the Ad Library, and a partnership ad shows the creator's name. Meta keeps no record of ads that have stopped, though, and TikTok's library shows only ads from Europe, so an ad you can't find may still have run.
Do you replace our media buyer?
No, we work beside them. We bring the creators, the rights and the videos, ready for them to run.
We sell supplements. What can creators say in an ad?
We run promotions inside those rules every day. It's framed as lifestyle and experience, never a direct health claim. Everything said is reviewed and properly disclosed, and you approve the brief and the first video before anything goes live.
Can you promise results?
We can't promise a number up front, so we start with a defined pilot and scale only the creators who hit your cost-per-sale.
What does it cost?
The audit is free. After that, it depends on how many creators you want and how much you plan to spend behind their ads, and we'll go through it on the call.
How do we start?
Book a call and tell us where your ads run today. We'll send you over all the info before we meet. Then we'll review them together.
Get your free paid social audit
We find the creator posts worth backing, get the rights and access to run them from the creator's account on Meta, TikTok and YouTube, then move your budget to the ones that bring in customers.